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Global cufflinks market to grow over 9.87 per cent by 2019

“Varying customer preferences in terms of style, design, and comfort are fuelling the demand for customised cufflinks globally. In response to the changing needs and demands of consumers, many manufacturers have introduced customized cufflinks, incorporating photos, monograms, and so on. The growing demand for customization is expected to drive the global cufflinks market in the forecast period.” 

 

cufflink

A latest report titled ‘Global Cufflinks Market Analysis 2015-2019’ by Research and Markets covers the growth prospects of the global cufflinks market with segmentations based on product types and retail formats. The report says that increasing online retailing is driving the sales of cufflinks, and the market is expected to reach a CAGR of over 9.87 per cent during the forecast period.

Reason behind rapid growth and key players

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According to the report, the growth in online retailing has contributed to market growth and the rise in urbanization and per capita expenditure in developing countries also contribute to market growth. For instance, according to the Ministry of Statistics and Program Implementation, India's total disposable personal income grew by 5.7 per cent and reached $2,097.23 billion in 2014. This rise in GDP led to an increase in purchasing power among consumers.

The author recognises companies such as Louis Vuitton, Tiffany, Paul Smith, Cartier and Montblanc as the key players in the global cufflinks market. Other prominent vendors in the market include Armenta, Burberry, Chanel, Cufflinks.com, Dolce & Gabbana, Giorgio Armani, Gucci, Hugo Boss, Prada, Ralph Lauren, and Tateossian.

Customisation is the key to success

Commenting on the report, an analyst from the research team said, “Varying customer preferences in terms of style, design, and comfort are fuelling the demand for customised cufflinks globally. In response to the changing needs and demands of consumers, many manufacturers have introduced customized cufflinks, incorporating photos, monograms, and so on. The growing demand for customization is expected to drive the global cufflinks market in the forecast period.”

There is also a newfound demand for customised cufflinks that incorporate photos and monograms. Newer product ideas have also refreshed the demand for cufflinks. Further, the report states that as this is a niche market, competition is rife among vendors and often results in price wars.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

www.researchandmarkets.com

 
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