In the recent past, you have wished and been wished a happy new year. When was the last time someone wished you happy new product? In case you have to stretch your memory about your last new product launch, chances are your products are dated! Let’s take a sock manufacturer as an example. Say, they have been happy with their business as the local market they have been supplying to has been kind to them. Business is steady and profits are healthy. They are unlikely to innovate, presumably somewhat oblivious that they are indeed part of the booming worldwide socks market. As retailers and e-tailers look for fresh new products to woo their customers, this sock manufacturer is likely to take a back seat. On the global scene, the socks market is one of the fastest growing segments of the apparel industry with a compound annual growth rate of 8.5% at present. By 2023, the global socks market is estimated to be worth around the $11.6 billion mark. Specialty socks, athletic s... Read more
Pinakin Chaubal holds Master’s degrees in Management and Textile Engineering. He has been a long time assessor for NATA ISO 17025 laboratory accreditation and has contributed to the review and drafting of several Australian, Joint Australian / New Zealand and International Standards on textiles, clothing and footwear. Global brands like H&M, Zara and most others are getting settled in India at an unprecedented rate. In fact, it’s more a case of who hasn’t entered the zoo, rather than who has. Global selling platforms like amazon.com have been successfully wooing Indian suppliers. Historically price sensitive apparel products like inner ware are moving to brand sensitive categories in the minds of local consumers. Now where does all this leave your product? At the centre stage! In this competitive market, if your product does not take the centre-stage, it will lag, struggle for a while and may eventually suffer from severe competitive arrest. Brand ma... Read more
A new report, ‘Voice of the Consumer Survey 2024’ by PwC India, reveals a seismic shift in the Indian consumer... Read more
Summer's sizzling temperatures are prompting a shift in denim fashion, with a focus on lightweight fabrics, looser fits, and moisture-wicking... Read more
The Indian government has increased the Budget allocation for textile sector schemes by 28 per cent to Rs 4,417.03 crore... Read more
E-commerce exports are growing globally, transforming how businesses reach international customers. But which country reigns supreme in this digital trade... Read more
India's textile sector, has hit a rough patch in recent months. While there are bright spots, overall exports have declined.... Read more
The apparel industry is undergoing a metamorphosis, driven by a confluence of consumer demands and technological advancements. Products are becoming... Read more
The cotton shirt, a wardrobe staple for generations, is facing a new challenge: man-made fibers (MMF). This shift in the... Read more
Patagonia, the outdoor apparel giant, is facing a unique challenge: how to be a successful business while prioritizing environmental well-being.... Read more
For decades, Indian apparel brands and retailers relied primarily on domestic sourcing. However, in recent years, there's been a significant... Read more
Pure London x JATC, the UK's leading fashion trade event, opened its doors to a vibrant atmosphere at Olympia London.... Read more