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Jack and Dentsu sign branding cooperation

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The world’s largest sewing machine company, Jack Sewing Machine, and the internationally renowned 4A advertising company Dentsu have signed a cooperation on the first day of CISMA, here in Shanghai, becoming China’s first official brand strategy cooperation of this kind.

China’s sewing machinery industry is evolving through reform and is opening up, although in the rapid development stage, but at the same time, faces a fierce price competition and competitive situation, leading to China's sewing machinery industry being big but not strong, lacking identity and in a position of being brand-oriented, the kind of brand positioning international machinery brands have.

“China-Made” to be a brand

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Now there is a comprehensive shift to this idea and China wants to promote “China-made” especially in technology and machinery manufacturing. Jack took the lead in this brand-drive and global brand vision, and cooperates with Dentsu to become the world’s first brand of sewing equipment. This may help China's sewing machinery industry to grow in strength.

In the implementation of the brand strategy, Jack will be committed to guide global consumers to come above the perception of the foreign brands and enhance the public recognition of its brand and self-confidence. At the same time, Jack will also accelerate the internationalization of its brand, in the international arena, taking the story of China's sewing brands to the next level, boosting the Chinese brand change.

Jack has more than 5,000 marketing and service centers in more than 100 countries, with offices in major markets, with 300 foreign employees from more than 30 countries and with the support of Dentsu, in future, the brand will become one of the most important driving forces for Jack’s long-term sustainable development.

Implementation of a three pronged strategy

The implementation of the "three pronged" strategy as to Increase Variety, to Improve Quality, and to Build Brand, is being undertaken by Jack, as part of 13th five-year planning period of China's sewing machinery industry which is the world's largest sewing machinery industry .

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China Light Industry Federation vice president, China Sewing Machinery Association, He Ye, said in an interview, “The cooperation of Jack and Dentsu, is assured and is “fast service” combination.

Jack has more than 5,000 marketing and service centres in more than 100 countries, with offices in major markets, with 300 foreign employees from more than 30 countries and with the support of Dentsu, in future, the brand will become one of the most important driving forces for Jack's long-term sustainable development. The variety, quality and service are the biggest support for Jack to build the brand, and the brand will spur and drive Jack's innovative technology, improve quality and deepen the service. Jack global sewing equipment will boost China's sewing machinery industry from Big to Strong!

 
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