"In order to improve soil health, Wrangler works with scientists and specialists to implement techniques such as no-till, cover crops, and crop and grazing rotations to supplement organic matter and microbial organisms in the ground. These practices lead to higher yields for farmers and reduce associated carbon emissio... Read more
"Two topics currently dominate denim manufacturers list of priorities as of now: the US-China trade war and sustainability. Denim manufacturers are not only adapting their operations in reaction to the US-China tariff war but also maintaining a razor-sharp focus on sustainability. They are developing new strategies to ... Read more
"Scott Morrison, Founder and President of American denim brand 3X1 views jeans as one of the dirtiest garments produced by the fashion industry. The designer, who has been at the forefront of the high-end denim movement in America since its inception at the end of 20th century, owns three denim brands: Paper Denim &... Read more
"Brands introduced a bunch of initiatives for ensuring sustainability in denim manufacturing, these drove up the cost of the garment. So the real challenge before Morrision was to offer customers a more sustainable solution at much closer price value proposition. He believes, though people are interested in being carbo... Read more
The average five-pocket jean is going through a transformation with denim brands and designers taking creativity to new levels through innovative fabrics and designs. Increasing competition from the athleisure category has made denim brands realise the need to innovate their offerings in order to stay relevant in a com... Read more
"As was evident from the 2008 recession, the global denim industry is not immune to the effects of economic crisis that looms large in 2020. The 2008 recession hit the denim industry like a storm. It set new standards of the focus of many brands shifting to newer markets such as Asia. Consumers could no longer spend $3... Read more
"The denim industry has always adopted a laidback attitude with very few innovations in the classic blue jeans. However, the decline of department stores, rapid influx of fast fashion and the rise of athleisure has threatened the stronghold of denim with consumers now being inclined more towards casual and comfortable ... Read more
"The centerpiece of fast fashion industry ‘denim’ is also one of the most polluting and water intensive fabrics. The fabric requires copious amounts of water across its production three processes that include growing of the cotton, dyeing and finishing the material, and finally texturising the product. This... Read more
"A new luxury or premium look is giving the traditional five-pocket denim a life beyond basics. New denim makers are responding to the changing mindset of consumers who now prefer brands that offer comfortable styles and designs besides using sustainable fabrics and adopting responsible manufacturing practices."
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"A recent survey by McKinsey & Company reveals around 60 per cent of all clothes produced end up in incinerators or landfills within the first 12 months. People are buying new clothes in large quantities. Clothes production doubled between 2000 and 2014, with the number of garments purchased each year by average co... Read more
"A study by the NPD Group in 2018 titled, ‘The Denim Evolution’ reveals, despite stiff competition denim remains a highly popular category with activewear having 24 per cent of total apparel sales while sales of men’s and women’s jeans making up 25 per cent sales. As per the study in 2018, Ameri... Read more
Global denim leaders, brands, retailers and alike will gather at the Planet Textiles Summit on Sustainability that will be held on June 22, 2019 at ITMA 2019 in Barcelona, Spain.
The key point of discussions will include how the denim manufacturing industry should make jeans by 2025? And what breakthroughs in technol... Read more
"Denim is set to get a boost as demand for athleisure clothing seems to have peaked. Now, companies are looking for newer options and resurrection of the good old jeans is most likely."
Denim is set to get a boost as demand for athleisure clothing seems to have peaked. Now, companies are looking for newer opti... Read more
"A wardrobe staple today, the blue jean was first created in 1873 by Tailor Jacob Davis and fabric supplier Levi Strauss who were granted a patent to supply their copper-riveted denim cotton bottoms. The jean still remains a favorite amongst customers of all age groups and classes despite the advent of new trends such ... Read more
"With denim becoming the hottest selling product, brands like Levi’s and Madewell reported strong sales in the past quarter. Proving its sustainability over time, the global denim jeans market is predicted to reach $57.6bn by 2023. Edited, the most strategic tool for retail teams worldwide, uses AI and data to fu... Read more