Millennials are changing the world, and the world is changing for millennials. Whether they like it or not, every industry has had to adapt to the unique qualities and tastes of this new generation. Of course, the fashion industry is not an exception, and may even reflect a unique manifestation of the rapid changes brought about by this rising demographic of consumers. Here, we will look at how millennials are influencing and shaping the way the fashion world works.
If there's a phenomenon that heavily changed the fashion industry in the last couple of years, that would definitely be related to streetwear and its "designer side". With many brands coming out from nowhere, like Anti Social Social Club and KITH (to list a few), there is definitely a dark side that not many are covering, which is related to the actual quality of the products. Let's analyse the matter in more detail.
A new report, ‘Voice of the Consumer Survey 2024’ by PwC India, reveals a seismic shift in the Indian consumer... Read more
Summer's sizzling temperatures are prompting a shift in denim fashion, with a focus on lightweight fabrics, looser fits, and moisture-wicking... Read more
The Indian government has increased the Budget allocation for textile sector schemes by 28 per cent to Rs 4,417.03 crore... Read more
E-commerce exports are growing globally, transforming how businesses reach international customers. But which country reigns supreme in this digital trade... Read more
India's textile sector, has hit a rough patch in recent months. While there are bright spots, overall exports have declined.... Read more
The apparel industry is undergoing a metamorphosis, driven by a confluence of consumer demands and technological advancements. Products are becoming... Read more
The cotton shirt, a wardrobe staple for generations, is facing a new challenge: man-made fibers (MMF). This shift in the... Read more
Patagonia, the outdoor apparel giant, is facing a unique challenge: how to be a successful business while prioritizing environmental well-being.... Read more
For decades, Indian apparel brands and retailers relied primarily on domestic sourcing. However, in recent years, there's been a significant... Read more
Pure London x JATC, the UK's leading fashion trade event, opened its doors to a vibrant atmosphere at Olympia London.... Read more