Millennials are changing the world, and the world is changing for millennials. Whether they like it or not, every industry has had to adapt to the unique qualities and tastes of this new generation. Of course, the fashion industry is not an exception, and may even reflect a unique manifestation of the rapid changes brought about by this rising demographic of consumers. Here, we will look at how millennials are influencing and shaping the way the fashion world works.
If there's a phenomenon that heavily changed the fashion industry in the last couple of years, that would definitely be related to streetwear and its "designer side". With many brands coming out from nowhere, like Anti Social Social Club and KITH (to list a few), there is definitely a dark side that not many are covering, which is related to the actual quality of the products. Let's analyse the matter in more detail.