Carlo Benetton, the youngest siblings behind the famed United Colors of Benetton brand has died aged 74. Benetton, a father of four, died in his home in the northern Italian city of Treviso.
With his brothers Luciano and Gilberto and his sister Giuliana, Carlo Benetton founded United Colors of Benetton in 1965 in Ponzano Veneto, a village in Italy's northeast. Their signature soft wool jumpers made in a variety of colours quickly seduced the masses. The company went from strength to strength especially between 1982 and 2000 its fame fuelled by daring ad campaigns by Italian photographer Oliviero Toscani such as a 1989 poster which featured a black woman breastfeeding a white baby. But for over a decade the brand has been hit by dwindling sales.
Since 2010, business has been struggling that 83-year-old Luciano Benetton stepped back in as the company's chairman last autumn, having left the position in 2012. In 2017, following heavy losses, the 83-year-old Luciano Benetton announced he was coming out of retirement to retake the reins of the company.