Zegna has launched a new cashmere collection named Oasi Cashmere.

This is a fully traceable line intended to represent a new model of environmental and business consciousness.Every garment will carry a QR code describing the entire journey of the Oasi Cashmere collection, from the cashmere farm to spinning or knitting, and eventually the Italian luxury brand’s boutiques. The codes also provide customers with a visual tour of Oasi Zegna, the Italian brand’s new give-back-to-nature program.

It’s all about the iconic overshirt; the new short coat; knits in new gauges; full pants and triple-stitch shoes.Zegna made-to-measure takes only four weeks door-to-door to people’s apartments. Zegna Cashmere uses only refined long-fiber cashmere, making it notably tough. The name Oasi was chosen to underline the value of traceability.

Like other luxury brands, Zegna is also working on a block chain project, a vitally important task as the growing number of vintage fashion sites encounter increasing numbers of fakes. Zegna is testing various technological solutions and has eased up its whole sartorial style and silhouette, as consumers search for more comfortable clothes and a softer shape coming out of the pandemic.Zegnahas tied up with and created a new wardrobe for Real Madrid, where everything is made with recycled sources.