The Dallas retail landscape is witnessing a surge in high-profile arrivals as Philadelphia-based activewear brand Addison Bay prepares to establish its first Texas storefront on Knox Street this September. Occupying a 3,603-square-foot space at 3212 Knox Street, the brand’s entry signals a shift in the neighborhood’s identity, moving toward a highly curated, lifestyle-centric destination. This expansion is part of a broader trend where digitally native brands are increasingly prioritizing physical footprints in walkable, high-density hubs to foster direct community engagement. We were looking for a location that felt approachable and energetic," notes Marguerite Adzick,Founder, emphasizing, the store is designed to facilitate styling appointments and community activations, moving beyond the traditional transactional retail model to support a comprehensive 7 am to 7 pm wardrobe philosophy.
Curating the future of high-end commerce
Addison Bay joins a significant roster of luxury and lifestyle tenants, including Doen, Staud and Toteme, which are also establishing their first standalone Texas locations within the district. This influx of premium brands aligns with the ongoing delivery of the Knox Street mixed-use development - a project involving a partnership between Trammell Crow Company and BDT & MSD Partners. As the neighborhood readies for the fall 2026 opening of The Knox Hotel and Residences, Auberge Collection, commercial real estate analysts observe that Knox Street is successfully capturing a premium market position. With asking rental rates in North Central Dallas rising over 7 per cent Y-o-Y, the district’s ability to attract these brands underscores its status as a critical nexus for both national retailers and the affluent Dallas consumer base.
A women’s activewear and lifestyle brand, Addision Bay focuses on versatile, high-performance apparel designed for seamless transition from fitness to daily activities. Key markets include Philadelphia and Naples, with its new Dallas outpost serving as a strategic entry point for Southern expansion and future growth.
