Fashion brand Zara has decided to venture into the business of pre-owned clothing.

The company will start to offer repair, resale and donations services in the UK. This move into a more sustainable approach is a departure from its fast fashion image. As part of the new offering, customers will have the option to repair their Zara clothing from any season which includes replacing buttons, zips and seams both online or in a physical Zara store.Customers can also resell and purchase worn Zara garments utilising a new secure platform and make a clothing donation of any brand to charity.

This initiative starts in November. Clothing items can be donated through home collection and they will be sent to the Red Cross, an organization which reuses or recycles them.

Launching of resale platforms for fashion brands have become more common in this day and age. Fast fashion brands look to come across more sustainable given the textile industry contributes around ten per cent of global carbon emission. The growing issue of ethical fashion has thrown a spotlight on the sustainability of fast fashion and in turn guided the fashion industry down a road toward a more sustainable fiber use.