Wrangler, a part of Kontoor Brands, Inc, has introduced new denim dyed with foam, an innovative technique that uses 100 per cent less water than conventionally-dyed denim.

The Indigood foam-dyed denim represents Wrangler’s continued commitment to using its global scale to advance the denim industry while maintaining the authenticity, quality and style that consumers expect from it.

Indigood foam-dye entirely replaces the traditional water drums and chemical baths of traditional indigo dyeing, reducing by 100 per cent the amount of water required to turn denim into shade of indigo blue. The new dyeing process also reduces energy use and waste by more than 60 per cent compared to the traditional denim dyeing process.

The Indigood products will be featured in the Icons Collection, giving consumers access to Wrangler’s most iconic products with the highest level of sustainability available on the denim market today. In addition, with absolutely no compromise to quality, the Indigood products include recycled cotton, laser and ozone finishing. The collection includes both male and female jeans, shirts and jackets in dark and light shades.

The launch of Indigood demonstrates Wrangler’s continued commitment to sustainability, reflected in the brand’s global sustainability goals, which include: conserving 5.5 billion litres of water at owned and operated facilities by 2020; using 100 per cent preferred chemistry throughout its supply chain by 2020; powering all owned and operated facilities with 100 per cent renewable electricity by 2025; and sourcing 100 per cent sustainable cotton by 2025.