Woolmark and Luna Rossa Prada Pirelli have renewed their partnership as technical partners of the 37th America’s Cup team.

The extension will continue to support the team and crew, who are wearing Merino wool technical garments across all training and sailing activities. The uniforms are manufactured with a natural and breathable fiber like Merino wool, which is elastic, isothermal and very comfortable, both at sea and on shore. Merino wool is a breathable, waterproof and isothermal garment and is sustainable and biodegradable. A 100 percent natural, renewable, biodegradable, and recyclable fiber, Merino wool offers a performance-based natural solution with reduced environmental impact and helps the Luna Rossa Prada Pirelli team achieve its sustainability goals. The Woolmark logo adorns the sail of the Luna Rossa prototype boat.

Inspired by the values of the highest level of sailing, the men's fragrance from Prada is based on a commitment to excellence. A wave of aromatic freshness shakes up the fragrance providing strength and energy while staying true to its noble and sensual signature.

Woolmark is a professional body that promotes and protects the interests of Australian merino wool including a certification scheme to ensure suppliers meet certain standards. Woolmark promotes wool as a natural, renewable alternative.