WIT Fitness and Represent have launched a unisex collection called 247.
Both are based in the UK. WIT is a multibrand retailer. WIT Fitness combines e-commerce, experiential retail and in-person training in a unique model to curate the world’s finest selection of training apparel and equipment.
Represent is a luxury streetwear clothing brand founded in 2011. The label’s garments are the embodiment of relentless effort, refinement and constant progression. Each piece is the result of a meticulous design and production process, with expert craftsmanship being an unremitting factor running throughout every collection, silhouette and individual garment.
The 247 range was created to be worn for active and casual intent and incorporates functional-optimal garments in clean silhouettes and exhibits fitness apparel in its purest form with clean and distinctive designs as well as a luxury quality. The range consists of three oversized vest styles and three oversized T-shirts in black, flat white and a black/grey digital camo print, and two hoodies along with shorts and pant styles each in black and camo prints. Completing the range are two oversized graphic tees celebrating the joining of these two forces in fitness. The graphic T-shirt features a screen print of both brands’ logos, reimagined in a vintage style.












