World’s largest online home furnishings retailer, Williams Sonoma has stopped sourcing alpaca fleece across its brands after PETA’s expose about animal killing in Peru farms in 2020. As per Sourcing Journal, brands owned by the home furnishings titan including Pottery Barn, Pottery Barn Kids, PBteen, Mark & Graham and West Elm, as well as its eponymous Williams-Sonoma and Williams-Sonoma Home brands, have stopped sourcing alpaca wool from Peru.

Only Rejuvenation was still selling throws and pillow covers derived from the fibers, which it described as handwoven by fair-wage artisans in Peru and naturally dust-, mildew- and mold-resistant. Pottery Barn listed faux-fur alpaca throws and pillow covers are made from 85 percent acrylic and 15 percent polyester.

PETA’s undercover investigation into Mallkini, the world’s largest privately owned alpaca farm, showed workers slamming the animals onto tables, pinning them to stretching devices, yanking them from the floor by their tails and leaving deep gashes in their skin from careless sharing. Mallkini is owned by Michell Group, Peru’s largest alpaca textile supplier.