Joyspun is a new sleepwear and intimates brand from Walmart. Walmart introduced Joyspun in view of the holiday season when sleepwear and intimates are popular gifts.

The move coincides with a substantial shift in the intimates market in recent years toward inclusivity, body positivity and designs that prioritise comfort and confidence. The brand was established with in-house designers and one consistent point of view across the collection. It offers over 300 designs with Luxe materials that deliver real-lasting softness, retain their quality after wash, elevated design details including lace patterns and on-trend prints.

Joyspun is designed to fit customers of all shapes and sizes. Bras range in sizes from 34A to 46DDD and underwear ranges from XS to XXXL. Among the bra styles are wire-free, unlined mesh, bralettes and flexible cups and underwear styles like thong, cheeky, hipster and hi cut bikini, elevated design details, like feminine lace patterns, on trend colors and prints and lining details.

Joyspun features fresh silhouettes, buttery soft fabrics, and modern style without the premium price tag. Customers can discover over 300 styles of sleepwear, bras, panties, socks, hosiery and maternity. Online shoppers can visualise how the clothing will look on them and so sample Joyspun with even more confidence.