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Vuori expands into new markets


US activewear brand Vuori has launched into new markets. These are Singapore, Hong Kong, the Middle East, Mexico and China. The brand is already in the UK, France, Germany, Ireland and Australia, among others. The focus is to continue to grow in those countries through e-commerce, wholesale and retail channels. In 2023, the brand intends to launch in Japan and Korea as well.

Vuori founded in 2014 offers apparel for men and women like shorts, pants, tops, graphic T-shirts, gift cards, hats, and clothing for yoga instructors, surfers, cross-fit instructors, personal trainers, and individuals.Known for making premium performance apparels, Vuori today has ten stores of its own as well as an e-commerce site.

Vuori makes premium performance apparel inspired by the active coastal California lifestyle, an integration of fitness, surf, sport, and art. Breaking down the boundaries of traditional activewear, it offers a new perspective on performance apparel.

Vuori is committed to a safe and healthy work environment. All vendors in the supply chain are required to abide by the Vendor Code of Conduct, which is based on International Labor Organization (ILO) core labor standards and requires compliance with all laws in each of the countries in which the brand’s factories operate and ensures programs are in place for continuous monitoring and improvement.


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