The Vietnamese clothing retail market demonstrated continued resilience and growth during the first ten months of 2025.

Retail sales of clothing increased by 8.6 per cent Y-o-Y during the January-October 2025 period. This growth rate is generally viewed positively, indicating stable consumer demand for apparel and textile products within the domestic Vietnamese market.

This apparel growth occurred within the context of the overall retail market performance. The total retail sales of goods and services in Vietnam for the same January-October 2025 period typically shows a higher growth figure, often in the double digits, suggesting that while clothing sales are robust, they are sometimes outpaced by other consumer goods sectors.

The consistent growth in clothing retail sales is usually supported by several factors including an expanding middle-income population with higher disposable income, increased concentration of consumers in major cities with access to diverse retail channels and international tourism, particularly in major hubs like Hanoi and Ho Chi Minh City.

While Vietnam is predominantly known as a global textile manufacturing and export hub, the growth in domestic retail sales is important because it helps diversify revenue streams for local producers, making them less reliant solely on international orders. It encourages the development of stronger local apparel brands and retail networks.

The 8.6 per cent growth confirms the domestic market remains a healthy and reliable source of demand for the nation's massive textile and garment industry.