Victoria’s Secret has removed cashmere from its product line. Previously, Victoria’s Secret decided to stop using Angora rabbit fur and alpaca fleece from its apparel lines.

The brand joins dozens of other companies that have banned cashmere.China and Mongolia are responsible for 90 per cent of the world’s cashmere but the goats in cashmere farms are subject to unethical treatment. Terrified goats are pinned to the ground while workers ripout their hair with sharp metal combs so violently that the animals scream in pain and sustain bloody cuts.

The negative environmental impact of cashmere production is greater than that of any other animal-derived material. Some companies that have moved away from cashmere but want to provide customers a more ethical alternative are using what’s called vegetable cashmere. This is a vegan fabric made from leftover soybean pulp from tofu production. It's biodegradable and pills less than animal-fiber cashmere. Some designers have incorporated a regenerated cashmere made from post-factory cashmere, similarly to how apparel brands have created ways to recycle their own apparel to minimize waste while keeping products affordable. Some have reduced their environmental impact as it pertains to cashmere by 92 per cent by switching to the recycled Re.Verso fabric.