VF Corp plans to open Orefici 11, a 22,000-sq. ft. multibrand store on Milan’s central Via Orefici. The three-story space will house apparel and lifestyle products from three VF brands: The North Face, Timberland and Napapijri. The company’s other labels would periodically take over with dedicated corners.

In keeping with its commitment to environmental sustainability, the development of this store takes into account eco-friendly protocols, starting from the selected building, which is LEED Gold certified.

The group’s renovation of its Milan unit is aimed at preserving the storied building and celebrating the city’s architectural scene of the past century. Its new reception area will feature a small-scale architectural sculpture inspired by the facades of the city’s Sixties buildings characterized by green ceramic tiles, while elsewhere the signature walkways and balconies of Milan’s apartments will coexist with large steel beams nodding to the city’s industrial history.

The ground floor, named The Lab, will be dedicated to exclusive product collaborations and capsule collections developed by the featured brands, in addition to fitting rooms and relaxation areas. Inspired by the city’s architecture in the Eighties, it will be punctuated by a red tube running across the whole space paying homage to the local subway line.