The hand sanitizer market in Brazil is growing at six per cent a year.

Brazil is one of the fastest-growing markets for hand sanitizers. Hand sanitizers include emollient that reduce skin dryness, and this is the primary reason for its widespread use among Brazilians, particularly in hospitals.Furthermore, attempts to maintain a hygienic environment in the country are expected to aid growth.Due to its high efficacy and inexpensive nature, ethyl alcohol was initially suggested for use in hospital practice in Brazil for sanitary hand washing.

One of the main factors fueling the demand for instant hand sanitizer gels is the emergence of quick hand sanitizer gels made with ethanol or ethyl alcohol components that eliminate 99 per cent of bacteria in seconds and that also feature a moisturizer to alleviate skin dryness.In terms of end use, the institutional segment holds a significant share of the Latin America hand sanitizer market.

There is zero tolerance for viruses and bacteria in the commercial sector such as in hotels and food service restaurants. The commercial sector is abiding by stringent rules and regulations on food safety and hygiene. Consequently, the commercial sector is increasing its adoption of hand sanitizers and encouraging employees to use hand sanitizers frequently.