American jeans brand for women Daily Blue was first launched nearly 50 years ago. The jeans were made of quality denim and well-constructed.

Now it’s being relaunched using Japanese fabrics, eco-friendly washes and treatments and simple but sophisticated looks that can sit in someone’s closet for years.

The ’70s-inspired luxury denim women’s collection right now consists of 18 to 20 pieces including blue jeans, shirts, jackets, vests and overalls. The washes and treatments, unlike the highly distressed looks of the past, are toned down with the slightest hint of whiskering done with an eco-friendly laser processing.

The blue jeans silhouettes in the new Daily Blue label will range from baggy and flared to wide-bodied and straight-leg.When the brand was first created, it concentrated on the look. This time, the aim is to have a great look that also incorporates sustainable elements and premium fabrics that are more eco-friendly.

The first time Daily Blue was launched designers didn’t have that sense of what they were doing and used products indiscriminately to make a jean look nice. So it would be bleach or even a toxic acid, and nobody was caring. But then decades later the alarm bells went off.