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Monday, 10 October 2022 18:13

US athleisure brands take CSR initiatives

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Athleisure brands in the US are having a more sustainable approach to fashion.

TMRW Project which offers both men’s and women’s apparel, from T-shirts and tanks, to sweats and accessories, donates a portion of every order toward mental health research and suicide prevention. Beyond Yoga is a company run by women and utilizes local manufacturers, responsible sourcing and the use of recycled materials. The brand donates to non-profits. Headbands of Hope as the name denotes makes headbands for young children suffering from hair loss due to cancer. One headband is donated to a child with an illness for every item sold.The brand’s products are carried in many stores worldwide, and it has given over a million headbands away. It offers many hair accessories including different styles and collections of headbands, scrunchies, turbans, clips, hats, head scarves and more.Sparks Active donates a portion of its proceeds to environment, education or support for refugees and asylum seekers.

They prove activewear isn't only for fitness. Many fitness brands offer great quality at reasonable prices yet some are not ethically responsible in their production methods. Many brands today take part in fast fashion, a business model in the clothing industry that focuses on mass-producing designs at a low cost, often contributing to problems such as pollution, unethical sourcing and unfair labor practices.