Stephanie Linnartz is chief executive at Under Armour. She comes from the hotel chain Marriott, where she served in various roles for the last 25 years. But her experience in e-commerce and branding strategy is expected to help revive sales at the apparel maker.

Linnartz takes over at a time when the company is grappling with uncertain demand for clothes and discretionary items as decades-high inflation curbs consumer spending.

Under Armour based in the US cut its annual guidance last month, pressured by promotions and a stronger dollar. Its stock has more than halved so far this year. Under Armour is a global innovator and leader in athletic performance apparel, footwear, and accessories. At the end of 2021, approximately 40 percent of fabrics used in the company’s apparel and accessories were made from materials capable of being recycled.

Under Armour aims at eliminating 100 percent of biocides in its products by 2025.Other objectives are advancing low-impact manufacturing, reducing the environmental impact of its materials, and targeting net-zero emissions by 2050. Under Armour will work toward reducing the environmental footprint associated with its products and operations while accelerating its social and community impact. The company has a renewed commitment to continuous improvement, industry wide collaboration, and transparent communication with stakeholders in the ongoing sustainability journey.