Pure London will feature a series of trend sessions by Promostyl. Retailers will be offered a unique opportunity to uncover the colours and styles their customers will want. Visitors can also visit the Promostyl stand throughout the show for trend advice and trend forecasting and enter to win free digital training by a Promostyl trend forecaster.

Since 1966, Promostyl based in France has advised global businesses and brands with trend book fashion, brand strategy, and collection development, using societal, cultural, economic, artistic, and technological evolutions and key markers to determine market and consumer trends and translate data into style concepts and trend reports.

The trend presentations at Pure London in February will offer visitors the opportunity to meet trend forecasting experts one to one for invaluable trend advice. Promostyl builds its forecast working with sociologists and designers and observing consumer behaviour and how their needs evolve with time. Its forecasts over the years have proven to be accurate. This expertise has also allowed different private clients to create collections and designs that successfully target their consumer. It is that same expertise that Promostyl hopes to provide during the upcoming Pure London show.

Trade fashion buying event Pure London will be held in the UK, February 12 to 14, 2023.