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Friday, 20 January 2023 01:03

Turkey sees US as a promising market

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Turkey’s ready-to-wear exports to the USA were up by one per cent in 2022.The target is to increase this to two percent.

But the European Union is by far the biggest market for Turkey’s ready-to-wear exports. America ranks second. However since recession threatens the EU market, Turkish manufacturers and exporters want to have a stronger presence in the US market.

US brands depended on the Far East for apparel products before the pandemic. But now, in the face of costs and increasing risks, hey are looking for new sources and Turkey has positioned itself as a strong alternative to Far Eastern manufacturers since the Turkish fashion industry, which has been producing for important brands in Europe and the US for years, has flexible production capability and has a strong design infrastructure.

From January 2022 to December 2022, Turkey increased exports of ready-made clothing by 4.8 per cent compared to the same period the previous year. Turkey’s apparel exports grew by around five per cent from January 2022 to November 2022. Export revenues earned by Turkey in the first eleven months of 2022 are the highest ever and the growth has been driven by soaring demand from Europe amid supply chain bottlenecks and soaring shipping costs.