Cabana, the main beachwear segment trade show in the United States, launched its special edition Cabana Virtual Marketplace in partnership with Joor an American digital platform on July 20, 2020. The three-day event is being represented by brands such as Água de Coco, Catarina Mina, Haight, Lenny Niemeyer, SERPUI, Triya and Yukio with the support from Fashion Label Brasi, and Adriana Degreas with support from Texbrasil, both internationalization programs created from a partnership between Apex-Brasil (Brazilian Export and Investment Promotion Agency) and Abest (Brazilian Association of Fashion Designers) and Abit (Brazilian Association of the Textile and Clothing Industry), respectively. These brands will be featured on the JOOR platform for four weeks after the event is over.

Cabana’s partnership with Joor will help Texbrasil to promote the visibility of companies, even without the physical event: Fashion Label Brasil will be responsible for the attendance of Brazilian brands to the trade show since 2014.