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Monday, 28 November 2022 16:03

Top brands exhibit at Denim Premiere Vision Italy show

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Denim Premiere Vision was held in Italy, November 23 and 24, 2022. The specialised trade show registered high attendance, from both Italian and international visitors, and saw the presence of high-level players from the denim and fashion segments.

Busy halls, a vast crowd of insiders, a rich program of talks involving top speakers, and a happy atmosphere characterised the event focused on presenting spring/summer 2024 novelties from the denim industry. The show hosted 67 exhibitors, 14 upcoming brands, and three trend areas and also hosted a series of highly inspiring installations and projects. The show worked well both for its content and as a container. Among the topics of discussion there were Made in Italy, the jeans creative process, sustainability, education, and more. It hosted prestigious industry speakers. Among the main trends, colored denim -- both with yarn-dyed fabrics and by using ready-for-dye- - remain a must for the upcoming season.

Mixing different fibers, while keeping great attention on environmental care, was a must for many manufacturers. Among the most interesting collections some of them presented new creative mixes of hemp with cotton, cotton and Tencel, viscose or recycled polyester. The show registered the attendance of creative teams from top pret-à-porter brands.