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Time for industry to reset business landscape: CAFD


The Council of ASEAN Fashion Designers (CAFD) says it’s time for the industry to reset its business landscape as the COVID-19 pandemic has accelerated digitalization and has changed consumer behavior. Datuk Kenn Yarn, Honorary Chairman, believes this is a crucial moment for designers to rethink, reinvent and regenerate to remain sustainable. The council also aims to bridge the gap between designers from ASEAN countries and global consumers.

CAFD was established to democratize the fashion industry by creating a level playing field for ASEAN designers, enabling them to be a part of the global marketplace and thrive in the globally competitive industry. Since its inception, the council has been encouraging ASEAN designers to carve a niche for themselves by prioritizing tailored clothes and high-quality materials whilst staying up to date with innovative technologies and digital marketing strategies.

To support CAFD designers, the council recently appointed a new committee comprising an eclectic group of leading entrepreneurs and professionals in technology, fashion, media and entertainment fields with influential business networks. Its newly appointed president is the owner of the Vietnam International Fashion Week (VIFW) and co-founder Trang Le.