To commemorate its 60th anniversary this year, The Woolmark Company is introducing a new Recycled Wool specification, marking the first time the iconic standard will be applied to a recycled fiber.

Since 1964, the Woolmark logo has certified over five billion wool and wool care products, symbolising excellence and authenticity. Operated globally by The Woolmark Company, the Woolmark Certification Program is the gold standard for wool quality, providing consumers with assurance of premium fiber content.

The launch of the Recycled Wool sub-brand under the new RW-1 Specification represents a significant step towards a more sustainable textile industry. The new Recycled Wool mark supports the shift from a linear to a circular production model, reducing waste and pollution, says John Roberts, Managing Director, The Woolmark Company.

The Recycled Wool specification ensures products contain at least 20 per cent recycled wool while meeting The Woolmark Certification Program’s stringent quality standards. This initiative aligns with the industry’s regulatory pressures to adopt more sustainable practices. Products can feature recycled wool from both pre-consumer sources, such as fabric cutting waste, and post-consumer sources, like garments, certified by standards such as the Global Recycled Standard (GRS) and Recycled Claim Standard (RCS).

The Recycled Wool sub-brand reinforces Woolmark’s commitment to advance a more circular industry. By supporting the development of long-lasting, quality-assured natural products using recycled fibers, Woolmark is at the forefront of promoting solutions that minimise waste and maximise resource efficiency.

The Woolmark Certification Program includes clothing, fabrics, yarns, and home care products, with three main logos: Woolmark (100 per cent pure new wool), Woolmark Blend (50 per cent-99.9 per cent new wool), and Wool Blend (30 per cent-49.9 per cent new wool).