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Tendam expands retail footprint in Europe and North Africa


Fashion retailer Tendam has bolstered its presence in Europe and North Africa with the launch of three new Women’secret stores and two Springfield outlets in Georgia, Armenia, and Tunisia.

Women’secret, specializing in lingerie and homewear, opened its fourth store in Georgia at Tbilisi Mall. It also inaugurated boutiques in Yerevan's Megamall Armenia and on Habib Bourguiba Avenue in Nabeul, Tunisia, bringing its total to three stores in Armenia and six in Tunisia.

Springfield, a Madrid-based fashion brand, strengthened its foothold with a new store in Tunisia’s Mall of Sfax, increasing its total to six in the country. Additionally, Springfield opened its second Armenian store in Megamall Armenia.

This expansion aligns with Tendam's global strategy, following recent openings in Guatemala, Iraq, and other European, African, and Middle Eastern locations for its sports brand.

By the end of 2023, Women'secret boasted 692 stores in 63 countries, while Springfield had 720 stores in 56 countries.


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