Tencel has formed a series of partnerships. Footwear brand Timberland has partnered with Tencel to launch a new eco-friendly collection. Timberland has incorporated Tencel branded lyocell fibers with Refibra technology in its latest collection.

The collection combines Timberland’s outdoor heritage with Tencel’s commitment to create a circular economy in the textile industry.UK-based luxury carpet and rugs brand Jacaranda has launched the world’s first collection of handwoven carpets and rugs made from 100 per cent carbon-zero Tencel branded lyocell fibers. The collection has raised the sustainability standard of home furnishings and decorations. In addition Lenzing which runs Tencel has partnered with Red Points, an online IP infringement detection and removal company, to fight copyright infringement and counterfeiting. The partnership is expected to boost transparency and traceability within the supply chain and also helps address growing concerns from consumers, who are interested to know the entire production process of the products they purchase.

Sustainability lives in the DNA of Tencel. As consumers become more skeptical about environmental claims due to greenwashing practices, it has been Tencel’s mission to increase transparency across the supply chain, so that not only the interest of value chain partners and consumer brands are protected, but consumers will always be able to purchase the best sustainable products.