Ted Baker is benefiting from a turnaround plan.

The British fashion group is known for its suits, shirts and dresses with quirky details. People are returning to its high-street stores and buying more formal wear and children’swear, boosting its store revenue. Growing demand for formal wear amid a return-to-office push by companies is also aiding performance.

Revenue for the 14 weeks to July 29 was up three per cent compared with last year but still down 28 per cent compared with pre-pandemic levels.While revenues from its stores jumped 20 per cent during the period, its overall performance was partly weighed down by a 13 per cent fall in online sales because of unresolved issues with its new e-commerce platform. Ted Baker which opened 34 years ago hopes for a full return to international tourism. But anaemic levels of tourism in places such as London have hurt store footfalls.Ted Bakerhas 377 stores and concessions with three-quarters of those located in the United Kingdom, Europe and North America. The upmarket retailer is now half-way through a three-year turnaround and is focused on cost cuts and boosting its online presence and product range.

Ted Baker has been bought by Juicy Couture and Forever 21 owner Authentic Brands.