Catherine Spindler is deputy general manager of Lacoste. So far she was the French sportswear label’s chief brand officer. Spindler began her business career at Guerlain, then worked for the Rocher group in various communication and marketing roles from 2001 to 2014, before becoming vice-president of Pierre Ricaud.

Catherine Spindler’s appointment comes after she spent three years at Lacoste, enabling it to inject new energy into the collections, to boost the brand’s desirability and its global reach, and set a higher bar for CSR standards and commitments. She is expected to continue making Lacoste the most inspiring brand in sport fashion. Spindler’s mission will be to continue to move Lacoste forward along the premiumization path. The label launched its first polo in 1933 and its current creative director is Louise Trotter.

Lacoste is sold via 1100 monobrand stores worldwide. Globally Lacoste follows a selective distribution network and makes sure that it’s present in premium locations and premium adjacencies. Lacoste generally adds six to eight point of sales every year and would stick to this expansion plan for a few years to come. Lacoste sells apparels, shoes, bags, belts and sunglasses for men, women and children and is popular for its polo T-shirts in solid colors.