Simon James Spurr is the new global creative director for denim brand 7 For All Mankind. Spurr, 44, has more than 20 years in the fashion industry, he previously worked with some of the industry’s top designers at Yves Saint Laurent, Calvin Klein, Ralph Lauren, Tommy Hilfiger. He brings the perfect balance of relevant experience, entrepreneurial spirit and fashion vision to lead 7 For All Mankind into its third decade. He also has a strong, directional perspective on how the brand can be modernized and positioned for accelerated growth while sustaining its legacy as a premium denim brand. The belief is that Spurr will be able to create a vision that leads to the brand bridging the gap between modern denim and its reputation as a heritage brand.
Margaret Maldonado is senior design director of women’s ready-to-wear. She is the co-founder of L’Agence, a premium French denim brand for women. Additionally, former Diesel brand director Alessandra Pesavento has been hired to handle the creative direction of product aimed at European consumers.
The brand has made several moves to set itself apart in recent months. Its fall ’18 campaign saw the company expand its sizing and marketing to appeal to a more diverse audience.
