Singer has produced a sewing machine in partnership with Supreme. Singer is the world’s largest consumer sewing machine company. Supreme is a streetwear label.

Dubbed the Singer SP68, the sewing machine combines performance with a new consumer experience highlighted by the American streetwear brand’s logo and bright red signature color.

In particular, it offers 548 stitch applications with 300 individual stitch options for basic, stretch, and decorative stitches, including two lettering fonts. The machine is complete with an LCD screen and a thread cutter button which saves time by trimming the top and bottom threads. Likewise, a speed control option allows sewists to go at their own speed.

Supreme designs and manufactures clothes and accessories in addition to skateboards. It was established in 1994 and will allow Singer to reach millennials and younger generations. The increasing popularity of the do-it-yourself culture is an important factor contributing to the growth of the sewing machine market. People in order to give a personalized touch to their garments are increasingly practicing home arts such as sewing and knitting. Moreover, sewing machines have witnessed significant advancements in recent years. These advancements are focused upon efficiency and precision. Another prominent factor aiding the sewing machine market growth can be attributed to the declining cost of electronic sewing machines.