A leading technology company owning Sports.com, Concerts.com, and Lottery.com, SEGG Media Corporation has launched its first apparel collection since the company’s strategic investment in Veloce Media Group.
Titled, ‘Quadrant Speedway,’ the collection blends motorsport heritage with streetwear aesthetics. The collection was launched by Lando Norris in the F1 paddock ahead of his pole position and podium finish at the Belgian Grand Prix last weekend.
Quadrant has always aimed to position itself at the centre of key motorsport subcultures, and this time, the brand embraced a more aggressive, rugged creative direction. With its raw energy and exhilarating atmosphere, Speedway provided the perfect backdrop.
Matthew McGahan, Chairman & CEO, SEGG Media, says, the Speedway Collection offers the first glimpse into SEGG Media powering the next generation of sport, fashion, and fandom since the acquisition.
Quadrant has emerged as one of the most influential brands targeting Gen Z and millennial audiences across motorsport, gaming, and digital content. With an audience reach of more than 750 million views per month and 55 million subscribers, Veloce’s platform gives Quadrant launches, such as the Speedway Collection, an unmatched global audience.
The Speedway collection also reflects SEGG Media’s long-term vision through Sports.com, its flagship platform aimed at reshaping how fans consume, engage with, and experience modern sport. Defined by gritty textures and bold distressed finishes, the collection celebrates the collision of racing, culture, and design.
Founded in 2018, Veloce Media Group is a multi-pillared gaming, motorsport, and lifestyle media business operating at the intersection of some of the world’s fastest-growing and most future-focused industries.
Headquartered in London, Veloce’s ecosystem spans the industry-leading gaming and racing platform Veloce Esports, the upcoming hydrogen-powered FIA Extreme H World Cup team, Veloce Racing, and a vast digital media network boasting over 55 million subscribers and 750 million monthly views.
SEGG Media is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
