Schoeller is using Nativa wool to make fabrics. Nativa is the first global wool brand to provide blockchain traceability from farm to consumer. This transparency in the supply chain, enabled by the Nativa certification and powered by blockchain, means brands can truly show the journey of their wool. A unique QR code is generated for each product of each brand. This code is a connection between the Nativa blockchain platform and the Nativa blockchain website. Customers can scan the QR code to view the website, where they can trace in real time the journey of their wool, from farm to brand.

Nativa wool comes from certified farms in Australia, New Zealand, South Africa, North America, Uruguay and Argentina. The farms comply with strict levels of animal welfare, and management and ethical work policies. To ensure animal welfare each farmer has a management plan, assessing feeding, breeding, behaviour, animal handling and health and infrastructure. This includes the prohibition of mulesing and stress-free shearing. All following steps such as wool sourcing, combing, spinning and weaving are also monitored and certified to the highest ethical and quality standards.

The use of materials produced in a conscious and environmentally friendly manner is of fundamental importance to Schoeller, which fulfills its responsibility toward humans, animals and the environment with great care. Therefore, the company has chosen to collaborate with Nativa.