ReshaMandi’s app, launched in 2020, has witnessed an increase in participation from farmers, reelers, yarn manufacturers, weavers and retailers.

The app is in five Indian languages, Hindi, Kannada, Tamil, Telugu, Marathi apart from English, and 34,000 stakeholders of ReshaMandi have installed the app with 40 per cent of them using the app’s payment system and receiving the payment acknowledgements on the app.Currently, 95 per cent of ReshaMandi’s wide farmer base is using the app to map the transactions on the platform.

The weaver community has listed more than 5000 sari SKUs on the app and is able to directly connect and distribute to the large retailer base. The support on the app has now expanded to four broad categories,saris, apparel, home and living and fabric.The level of engagement the app has seen over two years indicates ReshaMandi’s ongoing efforts to empower stakeholders and provide them with a greater range of business opportunities. Through the app, 20,000 tons of cocoon, 1500 tons of raw cotton, 6000 tons of cotton bales, eight lakh saris, five lakh apparel and 150 lakh meters of fabric have been sold and transacted. ReshaMandi, based in India, is a farm-to-fashion digital ecosystem for natural fibers.