Reliance will increase its presence in the polyester space after the launch of its new brand RElan. This is a portfolio of specialty fabrics. Reliance is in talks with at least five leading domestic and international apparel brands to co-brand RElan. The co-branding will give Reliance a foothold in the Rs 2,50,000 crore Indian apparel industry, almost a 50-50 share of men’s wear and women’s wear. The move will help India to reduce its dependence on imports of specialty fabrics, most of which come from China, and to a smaller extent from Malaysia, Indonesia and South Korea.
Reliance is planning to tie up with 200 textile manufacturers, giving focus to Punjab, Haryana, UP and Rajasthan, which account for 20 per cent of India’s fabric production capacity and manufacture textiles worth Rs 50,000 crores a year.
Global per capita consumption of polyester is 6 kg per person, compared to 3 kg per person in India and 11 kg in China. The polyester industry in India is expecting a yearly growth of around five per cent, much higher than the global average of three per cent. In partnership with VF Corp, owner of the world’s largest denim brand, Wrangler, Reliance will also launch an Inficool denim range by February.