Ralph Lauren has launched a cashmere sweater that is certified Cradle to Cradle (C2C) Gold.
It is being made available under the men’s brand Purple Label and the women’s brand Collection and is the first of five C2C products planned by the company. It is woven from fine cashmere fibers, dyed in rich hues and featuring a transformed signature label cut from organic cotton. The sweater has gone through a multi-step certification process with the Cradle to Cradle Products Innovation Institute, a non-profit that has set the global standard for products that are safe, circular and made responsibly.
The kind of luxury Ralph Lauren stands for has always been about timelessness, authenticity and a life well-lived. Since the brand believes true luxury encompasses not only a product’s beauty and quality, but how it was made and how it will endure, it created the industry’s first C2C-certified luxury cashmere product.
As part of the C2C certification process, Ralph Lauren has also launched a recycling program for 100 per cent cashmere in partnership with Prato of Italy – a leading textile production company combining science and technology to create a circular economy manufacturing system for high-quality wool and cashmere. The program, initially available in North America and Europe, allows consumers to ship their 100 per cent cashmere items from any brand to Prato to be recycled.