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Pure London to showcase elegant collections


Pure London will be held in the UK, February 12 to 14, 2023.

This is the UK’s leading fashion buying event and will reveal an inspirational line-up of brands and designers. Premium Womenswear will showcase elegant and high-end collections.Purely Sustainable will present ethical and sustainable brands who are leading the industry in this arena. British brand Fika is a slow-process fashion range blending sustainability, community and consciousness.

The collection is designed to feel amazing and empower women so they can enjoy the good things in life.A dedicated space for all things intimate, Pure Body will be home to chic athleisure collections, lingerie, swimwear, hosiery and nightwear from vibrant international labels.

From functional everyday styles to delicate luxury and high-performance sportswear, Body will cover it all.Advocating the power of personal transformation through yoga on and off the mat, Karai Yoga,a super-luxe premium yoga brand,will offer luxury contemporary yoga wear for yogis or aspiring yogis looking for a distinct and unique image that stands out with distinctively magnificent high shine and dazzling vibrant colours.

Gen-Z is the destination for fun, trend-led and ready-to-order fashion and Novaencapsulates this perfectly. A mix of innovative and wearable designs, Nova is a one-stop-shop with a distinctive style.


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