Pure London, to be held February 12 to 14, 2023, will champion sustainability.

Purely Sustainable, a dedicated destination, will showcase a carefully curated selection of conscious exhibitors leading the way in addressing their environmental and social impact.The new Purely Sustainable destination will continue to raise the profile of ethical and sustainable fashion across the entire event, helping lower the industry’s carbon footprint and invest in a better future.

Showcasing sustainable brands and ethical designers with a story to tell, it has been launched to help the fashion community navigate this growing priority, push for progress, and support the industry in its sustainability journey. In 2018 Pure London launched Power of One, an initiative designed to empower retailers and suppliers to take small steps towards changing the impact of fashion. Pure London has continued to develop this initiative by informing exhibitors of the challenges facing the industry and how to take steps to overcome them, curating a rich program of expert speakers to tackle the issues in lively discussions and by taking practical steps to become a more sustainable event.

The fashion industry is being challenged to become more sustainable and the global ethical fashion market is growing by 30 per cent a year.