Pure London, to be held in the UK, February 12 to 14, 2023, will host pioneering designers who will showcase their latest collections. Visitors can engage with the next generation, providing a new home for alternative lifestyle collections from around the world. Firmly rooted in inclusivity and diversity and offering innovative, creative collections which inject colour, confidence and creativity, the exhibitors will be independent, unapologetic, and diverse, proudly embracing difference in all its glory and offering bold collections that make a statement and demand zero-judgment.

British brand Innocent will present a dark yet playful collection that explores PVC, faux fur, buckles, lace inserts and unique cuts. Spanish brand Costurero Real’s statement pieces are handmade and reference nature and fiction with bespoke fabrics and unique designs. Pamela Mann, a leading and hosiery specialist, will present avant-garde prints, beautiful lace inserts, vibrant prints and statement fabrics creating a truly unique and unrivalled offering. Collectif’s range will feature a unique mix of bespoke prints, unique embroideries and timeless styles that have become synonymous with the brand. Collectif combines modern trends with classic retro styling to create an exciting mix of romance and glamour set against an unconventional background.

Pure London presents the UK’s most comprehensive women’swear, accessories and shoes brands offerings.