Pure London will be held in the UK, February 12 to 14, 2023.

This is the United Kingdom’s leading trade fashion buying event and will present the best of the new season’s must-have collections, showcase the latest trends, exclusive business insights, and an unrivalled opportunity to network with a global platform for women’swear, accessories and shoe brands and designers to meet with buyers.

The event is bringing together some of the industry’s leading brands and creative minds to discuss the biggest issues facing the fashion industry in a series of pioneering podcasts and articles available on the Pure London website. Pure London launched the Power of One initiative back in 2018 to raise the conversation around sustainability in the fashion industry and continues to champion this through the event and in this content series.

It champions the belief that the number one way a business can become more sustainable, or even more mindful and conscious in its practices, is to look at the amount of waste going out. Within the fashion industry the amount of textiles that go to landfill or are burnt is approximately a truck full every second.

The fashion industry has also been at the center of the conversation surrounding body positivity and faces many challenges as diversity has become an integral consideration to consumer purchasing decisions.