Puma has secured a deal to become the official supplier of Formula 1 races, granting the brand the right to produce F1 branded apparel, footwear, and accessories.

This agreement also includes equipping Formula 1 staff at track and creating fanwear for the sport's various audiences.

Puma has a long history of creating high-performance racing gear for F1 drivers, teamwear, fanwear, and lifestyle collections for the sport's most successful teams.

This partnership will allow PUMA to expand its reach and appeal to a broader fan base, particularly as Formula 1's popularity continues to rise, with its fanbase becoming younger and more diverse.

Puma 's subsidiary stichd will exclusively operate the fan retail stores during race weekends, selling Formula 1 licensed products as well as replica teamwear, fanwear, and special edition collections from all ten teams on the Formula 1 grid and F1 legends.

The first PUMA x Formula 1 products will be available worldwide from February 2024.