One of Europe's biggest fast fashion chains, Primark has decided to introduce sustainable farming methods to an additional 125,000 smallholder cotton farmers in in India, Pakistan and Bangladesh by the end of 2023. As per a Reuters report, the group's sustainable cotton program trains farmers to preserve biodiversity by using fewer chemical pesticides and fertilizers. It also lowers raw material costs besides improving yields and profits for the farmer. Owned by London-listed Associated British Foods (ABFL), Primark aims to increase the number of farmers in the program to over 275,000 by the end of next year.
The brand currently makes 40 per cent clothes from recycled fibers or more sustainably sourced materials. Almost all major brands are being pressurized to adapt sustainable supply chains and address the prevalent waste culture in the industry. Primark hopes to make a difference with its new initiatives.