Prada has launched a new denim collection made from 100 per cent GOTS certified cotton (Global Organic Textile Standard) made with less water and less energy to ensure that each piece is made without sacrificing quality.
The collection includes denim shorts, dresses, jackets, jeans, and a bra bralette. All organic denim pieces have been lightly distressed and faded, and embellished with the black enamel Prada logo that has become an increasingly prominent part of the brand’s visual identity since Raf Simons joined Miuccia Prada at the design helm.
The brand sources organic cotton comes from farms with low environmental impacts and is free from pesticides and fertilizers. On average, it saves 10 liters of water for each meter of fabric. These traits help improve the brand’s EIM (environmental impact measurement) — a metric that has become increasingly important for brands.
