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Tuesday, 15 November 2022 16:19

Plus size clothing up 5%, Asia fastest growing market

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The plus size clothing market is growing at five per cent a year. With the greatest obese population, and the most money spent on plus size clothing, the United States leads the market. The Asia-Pacific region is forecast to grow at the highest rate. Europe is expected to develop rapidly in the global plus size clothing industry.

The market for plus size apparel has been boosted by a number of factors, including celebrity endorsements and a positive public impression of persons who are plus sizes.

The male category leads the market. The casual wear category dominates the plus size clothing marketdue to increased acceptance and acceptability of casual wear among consumers for social occasions. The mid-priced segment dominates the plus size clothing market. In response to the rising demand for plus size clothing, retailers are focusing on launching plus size apparel in order to attract more customers.

The market share for plus size clothes is increasing as obesity and overweight problems become more prevalent. The market share for plus-size clothes suffered as a result of the Civid outbreak. Due to a labour shortage, production problems like fabric shortages and order cancellations, lower exports, and a decrease in consumer spending on non-essential items, plus size clothing sales have decreased.