Playboy has launched denim for men and women. This is Playboy’s first owned and operated denim line.

The collection spans men’s straight, skinny and dad fits to women’s loose and flare fits. Each jean features Playboy’s iconic bunny as a crystal appliqué, cutout, embroidery or laser print as well as branded hardware and back patches.The line offers stretch and rigid fabrications with washes leaning into ’90s and Y2K trends. Washes include light and medium blue, destroyed gray, pink stonewash, vintage black, deep indigo and black waxed. Other styles have an allover bandana print and a camouflage print. All jeans are made in Rurkey. The line has been developed as the merging of two American icons: Playboy as an iconic American brand and denim as an iconic American sportswear category.

Offering everything from rabbit head cookie-cutters to beach towels, phone cases and condoms, Playboy is among the top 20 most licensed brands in the world and its merchandise is sold in more than 180 countries. Playboy denim marks the second owned and operated launch by the brand’s consumer products division following the release of lingerie. The company looks forward to continued expansion of its owned and operated business and will leverage these new product lines across the Playboy ecosystem, including through its robust creator network.