PittiUomo will be held in Italy, January 10 to 13, 2023. The men’s wear show will have more exhibitors, square feet and likely more attendees. The trade fair already has 759 confirmed brands, 40 percent of which are hailing from abroad, versus 680 participating companies last June.

PittiUomo is known to wholesalers globally as a point of reference for their buying appointments. The Super Styling research-driven area will welcome 180 brands and an enhanced section dedicated to sustainable brands.

The Go Out section is dedicated to outerwear companies with a focus on performance- and sportswear.In addition to continuing its spotlight of North European brands PittiUomo will put an emphasis on Japan this season, including a display of six accessories labels. Mindful of evolving trends and business opportunities, PittiUomo is introducing for the first time two new sections, The Sign and Pittipets, dedicated to design objects and petwear respectively.

In the first seven months of 2022 Italian men’s wear exports rose six percent compared to the same period in 2021.The US largely contributed to the positive performance, with exports to the country skyrocketing 46 percent while China decreased its import of Italian men’s fashion goods by 12 percent. Though the sector is pressing on, the ongoing supply chain hiccups, increased energy costs and geopolitical instability are denting consumer confidence.