Menswear trade salon Pitti Immagine Uomo plans to hold a live show in July. Held recently, the salon’s second digital-only version registered a substantial rise in its online buyer traffic. Figures released by the Florence menswear trade show, the number of professional menswear buyers accessing its Pitti Connect platform menswear section soared 75 per cent to 8,000.

Pitti Uomo’s physical show in July is likely to attract 400 companies. Though its physical trade shows have been cancelled for over a year, the organization achieved respectable figures on its platform Pitti Connect, where traffic grew significantly, rising both in terms of page views and visits in the period from January 12 to April 5. Pitti altogether set up with 152 events on Pitti Connect, 89 for Uomo, including 34 Exhibitors' Spotlights focused on major brands; 15 Buyers' Selects, where 10 leading retailers explain their key picks; and seven Style Notes – themed itineraries across new collections. Pitti also pulled off media partnerships with key players like GQ Italia, Corriere della Sera, MFF and Monocle.

Over 200 men’s fashion brands participated in the online version of Pitti Immagine Uomo Around 10,200 professionals registered on the site, scoring 766,000 page views.